The proposed Iyalode Bisoye Tejuoso Film Project will adapt communication for social change in Nigeria to promote women and girl child social, cultural, economic and educational empowerment with a view to deepening financial inclusion, cooperatives and impactful entrepreneurship among 50 million people over the next four years. It is a project put together by ACIDEO.
Changing mindset and cultural perspective is very important in a society that has traditionally assumed an inferior role for women. Films are critical components of this reorientration process; and visuals with strong cultural historical value have proven quite exceptional in addressing social challenges, empowering people with confidence, capacity and facts that help to break barrier.
The narrative, “an average Yoruba man does not want his wife to earn more than him acquire properties in her name, compete with her male counterparts and brothers for education, and generally hold leading positions “ has become pervasive in several quarters. This is because these notions have been wrongly attributed to culture, religion, role play, heredity and uninformed practices in several communities. Equally painful is the fact that many of these inhibitive notions are based on obnoxious customs, outright falsehood, obsolete premise and unfair imaginations which have been handed down through several generations, unquestioned.
The apparent implication for sustainable development is gross and certainly unacceptable. People have the right to full socio-economic expression, and women are uniquely placed to advance poverty eradication more than anyone else. Women have always contributed to family income and well-being in no small measure, working unmetered hours on farms, markets, family upkeep and much more.
In other to make this reality achieve greater resonance towards improving gender relations and empowerment, Ebunlobinrin Foundation decided on using legendary cultural icons for purpose. The inspiring lives and times of the late Iyalode Bisoye Tejuoso (1916 – 1996), Queen Mother of the His Royal Majesty, Oba ‘Dapo Tejuoso (Karunwi 3), Osile Oke-Ona Egba, presents an unusual opportunity for a widely acceptable projection and utilization of storytelling to mentor people towards greatness, and demonstrate the sheer possibilities of surmounting to gender affirmation.